Justine, artist and designer at Second Shore, grew up near the shores of Lake Erie in Buffalo, NY, but spent all her summers as a kid at her grandparents lakefront cottage on Oneida Lake, near Sylvan Beach. After college, she relocated to the sun-kissed coasts of Charleston, South Carolina, where Second Shore was born. The water has always been her happy place and source of inspiration. Today, she’s anchored in the Village of East Aurora, a suburb of Buffalo with her family and yellow lab mix, Ginger. While Second Shore is a side hustle for now, Justine hopes to bring the brand to a full life venture in the near future. From the Great Lakes, to the Finger Lakes, to the small lakes across New York, she spends as much time as she can near the beach.